Saturday, 6 February 2010

Audience Demographics

When creating any new media product audience demograhics (analysis) is the starting point, the media need to find out vital elements of their target audience before launching their product. Audience Demographics include: target audiences age, gender, type of employment, hobbies, their income and others that are suitable that determine how to get the media product to the consumer. By the media relating to the target audience and having an insight into their preferances, the media product will be more appealing and eye catching to them. This will create intrest in the media product and will determine how succesful it will be. So when creating my media product i will create questionnaires for my target audience and thus find out their preferences in order to determine the success of my media product.

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